How localized content doubled trial conversion rates in a year
Rentman needed US-focused content that would rank in search results, speak directly to American buyers, and turn trial users into customers without the typical agency timeline.
Rentman was expanding into the US but had no native English speakers in-house. Their content didn't resonate with American buyers, and they needed results fast without the delays and bureaucracy of working through an agency.
The challenge
The goal
87% more top 10 US rankings
Rentman's blog increased its top 10 positions in US search results by 87%, going from barely visible to showing up on the first page for keywords their target buyers were actually using.
84% increase in trial sign-ups
More qualified leads started coming through the door from organic search, feeding the sales pipeline with buyers who were already interested.
50% vs 31% conversion rate
Sales accepted leads who engaged with at least one blog post had a 50% conversion rate compared to 31% for those who didn't read any content, proving the blogs weren't just driving traffic but actually moving people through the funnel.
The Results
The process
Embedding myself into Rentman’s workspace
Rentman needed someone who could plug in and start producing immediately. So they added me to their Slack and Airtable workspace, and we got to work.
We started with the foundation: their product pages. I collaborated with the product and design teams to rewrite all 8 pages for the US market. This wasn't about translation, it was about writing in the language American buyers in the AV and rental equipment industry actually use when they talk about their challenges.
Once those were live, we shifted to blogs. Their SEO team provided keyword research and briefs. Over the course of a year, I wrote 20-30 blogs that addressed specific pain points US buyers were searching for, and optimized underperforming content that was stuck on page 2 to push Rentman into top positions.
Over the course of a year, I became part of Rentman's content engine. I adapted to their workflow, hit their deadlines, and delivered the product pages and blogs they needed to rank in US search results and speak directly to American buyers. That consistency meant Rentman could count on a steady flow of new content without the back-and-forth or delays
The results followed. Their blog went from sporadic posts to generating over 1,000 unique US visitors per month.
More importantly, leads who read even one blog post converted at 50%, nearly double the 31% rate for those who didn't engage with content. That meant sales was getting qualified US leads who already understood the product and were ready to convert.
Here's what they said
“I worked together with Livia in content production at Rentman. Livia produced a huge number of different types of content: social media, blog articles, product pages, etc.; she not only delivered a lot of content, but also ensured its quality, which brought tangible results: Rentman managed to increase its blog top 10 positions on SERP by 25% in the US just in three months.
Livia is very inquisitive and detail-oriented: she would always discuss the details of the tasks and make suggestions for improvement. The communication with Livia has been efficient and fast. The content was always delivered on time.
I would recommend Livia if you need to improve your SERP visibility and increase traffic in English-speaking markets.”
- Masha Kazantseva, Senior Content & SEO Strategist